Our Team

Peter Greco

Founder & CEO
Peter is the founder and CEO of CannAvenue. He is responsible for developing high quality business strategies and ensuring their alignment with short-term and long-term objectives. He is adept at business software, IOT, telecommunications, operations, retail and sales. His 21 years of experience in retail and B2B comprehensive solutions has provided him with first-hand exposure to the pain points of merchants and customers alike. Peter has been the driving force of his vision for the international
cannabis industry.

Sean Shafer

Chief Information Officer

Sean specializes in creating optimized, agile performance software for organizations and multimillion dollar projects on a global scale. Holding several certifications and degrees in software development and IT leadership, he also has several years of experience consulting in different markets in India, Europe,  and Canada. He has worked with professional athletes, the public and private sector, as well as organizations of all sizes. Sean brings to CannAvenue, global experience in leveraging innovative and creative technological solutions, and guiding fast-moving software development initiatives.

Frank Leung

Director of Product
An international and domestic award winning Product Manager. Some of Frank’s work has been featured in
Canada Maclean’s Magazine, while contributing to published post secondary product management curriculum in Canada. He has owned entire product life cycles and has developed and launched industrialized products & solutions into highly regulated environments and industries within North America. He has a decade of B2B experience and a decade worth of B2C experience across retail, small, commercial, and
enterprise market segments. He has worked for and with Canada Mobile Network Operators and ISP providers. He has built a successful startup from grassroots. He is genuine and passionate with his interest in innovation and meaningful disruption.

Bryon Baker

Chief Operating Officer

Bryon is a skilled operations specialist with 13 years’ work experience. He provides excellent technical solutions and business oversight using his creative, outside of the box, approach. Well versed in business processes, workflows, and operational efficiencies, he transaltes well to help improve the future of cryptocurrency and blockchain initiatives. Bryon will be leading all Operation initiatives for CannAvenue from a business perspective while also ensuring best-practices for ICO Marketing during the relevant phase.

Shelby Shafer

Director of Marketing
Shelby Shafer is the Marketing Director for CannAvenue. She specializes in creative marketing efforts and digital branding. She brings a wealth of knowledge of social media marketing, as well an immense amount of experience in start up companies. She is also co-founder of Anchortech Consulting, an IT solutions firm based in Ankeny, Iowa.

Jamie Firsten

Legal Counsel
Jamie Firsten is a partner at Goodmans. His practice focuses on corporate and commercial law. He is also involved in private equity, venture financing, and merger and acquisition transactions involving both public and private companies. He advises clients across a wide range of industries including information technology, media, hospitality and manufacturing. Jamie has vast experience working with clients on incorporation, organization and financing of companies, and in drafting shareholder, partnership, and joint venture agreements as well as a variety of commercial agreements.

Mac Killoran

Tax Advisor
Mac Killoran joined Fruitman Kates in April 2013 to head up the firm’s tax group. Mac specializes in executing
strategies to minimize tax and is well versed in corporate tax compliance, partnership tax reporting, personal
tax compliance, cross-border, commodity tax (GST/HST), and CRA disputes. Mac prides himself in his ability
to offer clients peace of mind knowing that all possible filing positions have been considered without leaving
any capital on the table.

Aaron Edgar

Legal Counsel
Aaron is a registered Patent Agent in both the United Stated and Canada. He specialises in drafting and
prosecuting patent applications in areas including computer hardware and software, telecommunication networks, mobile devices and cryptography. Aaron also has expertise protecting inventions related to clean technology, financial services, medical devices and mechanical designs in the automotive and aerospace sectors.

Contact us today

For any questions related to our software solutions, or general inquiries, please feel free to contact our team.